CGI model and Instagrammer Shudu has been unveiled as the face of ellesse's spring/summer 2019 campaign, My Style My Rules, using model Misty The Brand as her 'muse'.

Shudu's creator Cameron-James Wilson took to social media to announce the news, posting 'For this shoot I worked with the incredible @mistythebrand_ to help bring Shudu to life. It was an honour to have such an incredible model play the part for the day, and has evolved Shudu into a collaborative project where women can step into her shoes'.